Position management is the 3rd required skill for our covered call writing and put-selling success. On 7/19/2019, Larry shared with me a series of trades he executed with Veeva Systems Inc. (NYSE: VEEV). He astutely “hit a double” and was now looking to roll the option to the following month.
Larry’s trades and inquiry (in Larry’s words)
- I bought VEEV @ 165.99 on 6/17 and STO 165C 7/19 @ 7.10
- On 6/26 with VEEV @ 157.68, I BTC @ 3.30 for 3.80 profit on call. ( I know, I know, I violated your 20% rule).
- On 7/1, I resold option (165C 7/19) @ 4.01 Cr. (VEEV @ 163.78). Caught the bounce here.
- Friday, expiration Friday, VEEV trades @ 172.06 with mixed technicals (20/100 EMAs positive, MACD negative). STC 165C 7/19 looks like 6.70/7.30 (I normally limit order at mid bid/ask with Schwab and get it most of time).
- I was looking at either rollout or rollout/up to 8/16 (eps due 8/24) to either 165C @ 9.75 or 170C @ 6.65. The technicals suggest staying ITM.
- What’s your inclination on this one?
The “What Now” tab of the Ellman Calculator: Information entered
When we are considering rolling-out versus rolling out-and-up, we turn to the “What Now” tab of the Ellman Calculator:

Rolling Calculations: Information Entry
The “What Now” tab of the Ellman Calculator: Calculation Results
VEEV Rolling Calculation Results
Discussion
Based on the information Larry provided, we have the following rolling choices:
1. $165.00: 1.67% 1-month return with 4.1% protection of that profit
2. $170.00 strike: 2.82% 1-month return with 1.2% protection of that profit
We evaluate our initial time-value return goals, personal risk-tolerance and make a call. It will vary from investor-to-investor. If neither return is appealing, we “allow” assignment and use the cash in a new position with a different underlying on Monday.
*** Larry thanks for sharing your trades and great job using our exit strategy arsenal!
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